‘Adopt Me!’ It is known to be one of the most popular games on Roblox, capturing the attention of millions of players all over the globe. In this family-friendly virtual world players can adopt and care for a wide variety of pets, decorate and upgrade their homes, and role play everyday life with friends. The game combines elements of collecting, trading and creatively allowing players to hatch rare pets, trade them with others, and build their dream virtual spaces. The game’s charm, constant updates, and interactive social features have made Adopt Me a favorite for players of all ages.
The History of ‘Adopt Me!’
“Adopt Me!” began as a simple role-playing game on Roblox, created by the developers New Fissy and Bethink in July 2017. Originally, the game focused on the topic of adopting and raising children, aligning with the “Adopt and Raise’ genre popular on the platform at the time. However, the game’s direction shifted in 2019 when the developers introduced virtual pets starting with the Blue Dog. This addition transformed ‘Adopt Me!’ into a pet-raising simulation, allowing players to hatch, care for, and trade pets. The introduction of pets significantly boosted the game’s popularity, leading to its rebranding as ‘Adopt Me!’ and the formation of the development studio Uplift Games in 2021.
The studio’s growth was marked by a 100% increase in monthly active users between January 2020 and January 2021, from 30 million to over 60 million, and a 400% year-over-year revenue increase in 2020. Throughout Adopt Me’s evolution, it has been introduced to various updates including themed events and new pet types, maintaining player engagement, and attracting new audiences. By the year 2022, the game had amassed over 30.8 billion visits with a record 1.6 million concurrent players during the “Dress Your Pets” update. As of 2025, Adopt Me! continues to be a leading game on Roblox, celebrated for its engaging gameplay and consistent updates that keep the community active and invested.
Who Is Playing it?
Adopt Me is primarily targeted toward Gen Alpha and younger Gen Z players, especially those between the ages of 7 and 14. Generation Z refers to people born between 1997 and 2012, known for growing up with the internet, smartphones, and social media as integral parts of daily life. Generation Alpha refers to people born between 2010 and 2024, making them the first generation entirely born in the 21st century.